Well, you boil some water, walk to the fridge, take out some eggs, put them in the water, wait six minutes, and then you take them out and snap em through with a knife.
Pay me fifteen bucks!
But something happened along the rose-lined path to wonderbar Nadin Katzenberg getting her fifteen bucks.
She was given over 10 times more than she was asking for, indeed she got over 100 times more than she was asking for.
All of the $1,520 in offerings came from one person though.
We don't know that person's name but according to the rules of Kickstarter, Katzenberg would have to give about eight percent of that sum to pay the sites fees.
So Kickstarter will get $122 for the stunt.
Now, I don't know nobody from nothing ...but is it possible that Kazenberg herself gave the $1,520, knowing that the $122 that the stunt would cost her would well be worth it in terms of the niche of fame and aura of winningness she is creating around herself through free publicity on very badly conceived articles on websites like....err.. scratch that last bit.
So, clever PR peeps, let it be known that crowdfunding is the new gimmick to promote an aura of winning-o-sity among yours clients! Grab it before it gets cold!
And Katzenberg, your soft boiled egg secret had better be good!